Three ways that charities can benefit from the new real time google analytics data
Real time data is now available in most Google Analytics accounts. The new feature shows the number of active visitors on the site, where they are coming from ( Locations ), Traffic Sources, including the keywords they are using and what Content they are viewing. Plus the most popular pages in the last 30 mins. [...]
Posted: October 30th, 2011 under Marketing.
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Three measurable benefits from using social media
Here are three clear measurable benefits of your Social Media efforts. Despite the best efforts of boffins everywhere, there is no way to measure the overall impact of your social media activity. However your SM effort can result in more visits to your web site as measured by: 1. Direct Referrals: You can be sure [...]
Posted: September 29th, 2011 under Marketing.
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Twitter KPIs and Benchmarks for charities
How does your Twitter account performance compare to similar charities? I have compiled a table for 11 UK charities showing 4 measures of their Twitter `Influence` and how effective Twitter is at driving traffic to their web sites. For comparison purposes I have added 3 larger well known charity sites that I am not connected [...]
Posted: August 30th, 2011 under Marketing.
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