How does your Twitter account performance compare to similar charities? I have compiled a table for 11 UK charities showing 4 measures of their Twitter `Influence` and how effective Twitter is at driving traffic to their web sites. For comparison purposes I have added 3 larger well known charity sites that I am not connected [...]

Charities and nfp`s looking for benchmark data on their web site performance will find the the recently released report on 46 government sites useful. The data is for 2009/10 and covers 46 sites with total monthly visits of 32 Million and a total cost of £127M. For each site there is a breakdown of Cost [...]

Google Insights for Search is useful for identifying new search trends and potential keywords for charity adwords or seo.  It is particularly useful in finding new or rising search trends. AnnMarie Hill of the Google Grants Team has recently written about it. A couple of examples show how it can be used. First, for the [...]