Twitter, Facebook and other social media sites increased the number of visitors that they sent to 10 UK charity web sites by 33% in the past 12 months. Compared to the previous 12 months the proportion of visitors coming to the sites from social media sources increased from 2.06% from 2.72%. The quality of the [...]

Here are three clear measurable benefits of your Social Media efforts. Despite the best efforts of boffins everywhere, there is no way to measure the overall impact of your social media activity. However your SM effort can result in more visits to your web site as measured by: 1. Direct Referrals: You can be sure [...]

How does your Twitter account performance compare to similar charities? I have compiled a table for 11 UK charities showing 4 measures of their Twitter `Influence` and how effective Twitter is at driving traffic to their web sites. For comparison purposes I have added 3 larger well known charity sites that I am not connected [...]

Twitter and Facebook have almost doubled the amount of traffic they sent to 6 UK charity web sites over the last 6 months. Visits identified as coming from all social media sources, have grown faster than the overall growth in web site visits while Facebook and Twitter are sending a greater share of the overall [...]

Less than .5% of web site traffic was driven by social networking sites based on analysis of 6 UK charity web sites for the period 1st Oct 2009 to 28th Feb 2010. The sites examined had monthly Visits between 20k and 800k. Social Sites such as Facebook and Twitter are now major sources of traffic [...]

Hard data on the growing popularity of social networks from Hitwise and Nielsen. Data released by Hitwise on March 5th shows that now  ” Social networks now account for 1 in every 10 UK Internet visits and 1 in every 5 page views.” To get an idea of just how popular they are “During February [...]