Google have again updated the search query data that they are providing in Webmaster Tools. The data can be found in WMT under the tab `Your Site on the Web`> `Top Search Queries`. ( The posting below titled `Webmaster Tools data for Marketing` gives more info on WMT layout) . This update shows many more [...]

Less than .5% of web site traffic was driven by social networking sites based on analysis of 6 UK charity web sites for the period 1st Oct 2009 to 28th Feb 2010. The sites examined had monthly Visits between 20k and 800k. Social Sites such as Facebook and Twitter are now major sources of traffic [...]

Google`s new search engine produces, as expected, a range of results when tested with top keywords from UK charities. Announced last week the beta version of Google`s search engine, codenamed caffeine, with the same interface as the existing search is available for testing now. To see how it may affect UK charities I compared the [...]

Google recently updated Webmaster Tools making it easiser for  marketing and business types to find great data to improve site performance.  The good stuff is under the tab Your site on the web.  Top Search Queries tells you the number of times your site appeared in Google search results ranked in order plus the percentage [...]

In the Keyword Tool Google has modified the Search Volume columns. The two columns are now labelled `Global Monthly Search Volume` and `Local Search Volume: `. Note that Local here means regional eg UK, France, etc. A quick test indicates that the data in Local Search Volume is good but the lack of historic `Local` [...]

Google Trends allows you you to check and compare how popular a particular search term, or collection of search terms, is. Very useful when deciding which are the most popular terms in a selection you are looking to use in your campaigns. A while back Google extended the functionality to allow comparison of websites. Google [...]

When defining site effectiveness most of us use headline statistics such as Visits, Page Views, etc but for sites devoted to providing information and news, ie Content Sites rather than e Commerce, this does not provide an accurate or useful picture. To get greater insight into how visitors are making use of a Content site [...]

Google have now produced a great SEO starter guide. It covers the basic steps needed to make sure that your pages are easily found on the web. It deals clearly with things such as title and description meta tags, URL structure, site navigation, content creation, anchor text, etc. Some have criticised it for not emphasising [...]

Introduction to Google AdWords. This is a presentation that I gave in London in Sept 2008. View SlideShare presentation or Upload your own. (tags: adwords ppc)

How big is the web? the short answer is very big indeed. Google recently reported that there are now  1,000,000,000,000 (trillion) unique URl`s. This is after removing all the duplicates and ignoring many auto generated URl`s. Google does not index all these pages and how many are useful is a whole different question which does [...]