Thanks to those who came along  to see this presentation at the CharityComms event in London in Nov 2010. These are the slides I used -  with a few small amendments. You can access two other presentations that I have made on Introduction to charity Search Engine Marketing and Introduction to Google Grant AdWords. Increasing [...]

When defining site effectiveness most of us use headline statistics such as Visits, Page Views, etc but for sites devoted to providing information and news, ie Content Sites rather than e Commerce, this does not provide an accurate or useful picture. To get greater insight into how visitors are making use of a Content site [...]

The updated Google Keyword Tool is probably the best starting point for SEO. If you are just beginning your keyword research you can use it to find the most popular terms and how many searches are performed on your initial set of keywords. For adwords it gets better as you can either do keyword research [...]

UK Google Grant users will now be able to get even better results by using the latest feature in the AdWords Keyword Tool. Google has added search volume data. So for each term entered the Keyword tool displays the approximate number of searches for that and similar terms. Previously the Keyword Tool had a bar [...]

Many thanks to the 40+ people who came along to the Search Engine Marketing presentation on June 24th 2008. If you would like to participate in a Roundtable of 4/5 people with the aims of Teaching/ Learning/ Supporting then please send your details to <roundtable(at)find50-marketing.co.uk >

The first 5 attendees at the June 24th presentation on Search Engine Marketing who sent their details to the address below received a free on-site review of their SEM plans. This covered all aspects of search engine marketing, search engine optimisation, the use of Google AdWords, Google Analytics, etc. This has now closed. If you [...]