Google`s new search engine produces, as expected, a range of results when tested with top keywords from UK charities. Announced last week the beta version of Google`s search engine, codenamed caffeine, with the same interface as the existing search is available for testing now.

To see how it may affect UK charities I compared the search [...]

The AdWords Impression Share Report tells you the percentage of times your ads were actually shown compared to the total number of times your ads could have been shown. Google introduced it some time ago as a share of market/ share of voice measurement. While it is not an easy report to fully understand it [...]

Building an efficient keyword list is critical to the success of an AdWords Campaign – whether using a Google Grant or a regular paid-for AdWords account. The best and easiest way to start a Campaign is to begin with small groups of closely related keywords/ phrases covering a single idea in each AdGroup. Initially they [...]