Real time data is now available in most Google Analytics accounts. The new feature shows the number of active visitors on the site, where they are coming from ( Locations ), Traffic Sources, including the keywords they are using and what Content they are viewing. Plus the most popular pages in the last 30 mins. [...]

The more visitors engage with your web site the more web donations you will get.  Katya Andresen COO of Network for Good reports on a recent major US study covering almost 2 million donors and 66,000 different non-profit organisations that ” Small improvements to the online experience can make a big difference in donations.” and [...]

Google`s new search engine produces, as expected, a range of results when tested with top keywords from UK charities. Announced last week the beta version of Google`s search engine, codenamed caffeine, with the same interface as the existing search is available for testing now. To see how it may affect UK charities I compared the [...]

The AdWords Impression Share Report tells you the percentage of times your ads were actually shown compared to the total number of times your ads could have been shown. Google introduced it some time ago as a share of market/ share of voice measurement. While it is not an easy report to fully understand it [...]

Building an efficient keyword list is critical to the success of an AdWords Campaign – whether using a Google Grant or a regular paid-for AdWords account. The best and easiest way to start a Campaign is to begin with small groups of closely related keywords/ phrases covering a single idea in each AdGroup. Initially they [...]