Two keys metrics in Google Analytics that are very widely used, particularly by occasional users, are Traffic Sources and Bounce Rate. Both are useful for example when applied to individual pages but they need to be used with an understanding of their limitations. Direct Traffic is defined as ” people who clicked a bookmark to [...]

The latest Google Analytics update has one new feature that is extremely useful for information sites – Engagement Goals. For charity and nfp sites I have found that the traditional url based goals do not give a clear feedback if users find the site useful. The new goals, which are very easy to implement, are [...]

One of the most common questions from pretty much any organisation that uses Google Analytics (GA) is `what Key Performance Indicators (KPI) should we be monitoring ?`. Of course the simple answer is to measure what is important to you. This points us in the right direction but gives no clear answer. For me the [...]

When defining site effectiveness most of us use headline statistics such as Visits, Page Views, etc but for sites devoted to providing information and news, ie Content Sites rather than e Commerce, this does not provide an accurate or useful picture. To get greater insight into how visitors are making use of a Content site [...]

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This is a presentation that I gave at Breast Cancer Care in London on 24th June 2008. Thanks to the 40+ attendees who came along.
Seamus