Recently the UK government announced that over 1000 government web sites have been closed and another 615 are scheduled to close. A lot of these sites had a close relationship with the charity sector and no doubt had backlinks to various charity sector sites. It is unlikely that any of the closed sites sites have [...]

Charities and nfp`s looking for benchmark data on their web site performance will find the the recently released report on 46 government sites useful. The data is for 2009/10 and covers 46 sites with total monthly visits of 32 Million and a total cost of £127M. For each site there is a breakdown of Cost [...]

Less than .5% of web site traffic was driven by social networking sites based on analysis of 6 UK charity web sites for the period 1st Oct 2009 to 28th Feb 2010. The sites examined had monthly Visits between 20k and 800k. Social Sites such as Facebook and Twitter are now major sources of traffic [...]

Two keys metrics in Google Analytics that are very widely used, particularly by occasional users, are Traffic Sources and Bounce Rate. Both are useful for example when applied to individual pages but they need to be used with an understanding of their limitations. Direct Traffic is defined as ” people who clicked a bookmark to [...]

The latest Google Analytics update has one new feature that is extremely useful for information sites – Engagement Goals. For charity and nfp sites I have found that the traditional url based goals do not give a clear feedback if users find the site useful. The new goals, which are very easy to implement, are [...]

One of the most common questions from pretty much any organisation that uses Google Analytics (GA) is `what Key Performance Indicators (KPI) should we be monitoring ?`. Of course the simple answer is to measure what is important to you. This points us in the right direction but gives no clear answer. For me the [...]

When defining site effectiveness most of us use headline statistics such as Visits, Page Views, etc but for sites devoted to providing information and news, ie Content Sites rather than e Commerce, this does not provide an accurate or useful picture. To get greater insight into how visitors are making use of a Content site [...]

| View | Upload your own This is a presentation that I gave at Breast Cancer Care in London on 24th June 2008. Thanks to the 40+ attendees who came along. Seamus