The AdWords Impression Share Report tells you the percentage of times your ads were actually shown compared to the total number of times your ads could have been shown. Google introduced it some time ago as a share of market/ share of voice measurement. While it is not an easy report to fully understand it [...]

Building an efficient keyword list is critical to the success of an AdWords Campaign – whether using a Google Grant or a regular paid-for AdWords account. The best and easiest way to start a Campaign is to begin with small groups of closely related keywords/ phrases covering a single idea in each AdGroup. Initially they [...]

In the Keyword Tool Google has modified the Search Volume columns. The two columns are now labelled `Global Monthly Search Volume` and `Local Search Volume: `. Note that Local here means regional eg UK, France, etc.
A quick test indicates that the data in Local Search Volume is good but the lack of historic `Local` data [...]

Introduction to Google AdWords. This is a presentation that I gave in London in Sept 2008.

View SlideShare presentation or Upload your own. (tags: adwords ppc)

The updated Google Keyword Tool is probably the best starting point for SEO. If you are just beginning your keyword research you can use it to find the most popular terms and how many searches are performed on your initial set of keywords. For adwords it gets better as you can either do keyword research [...]