Adding negative Keywords can really help your performance in AdWords. Doing a search for `university places` on google.co.uk as expected throws up some ads for Uni places. However my eye was caught by the one advertiser, Google, who is promoting a different kind of `places` in this case an ad for Google Local Listing. Clearly [...]

Whether you have a Grant or regular AdWords account Google has provided a clear way to improve the results you get from your AdWords spend. Quality Score (QS) has been specifically designed by Google to encourage ads more relevant to the searcher and potentially cheaper for the advertiser. Improve your QS and get more clicks [...]

Back in November Google introduced Ad Sitelinks which allows you to put 4 additional links to your site into your adwords ad. Ad  Sitelinks give you more screen real estate in a prime location and early indications are that it results in more clicks. However to take advantage of it you need to have a [...]

The AdWords Impression Share Report tells you the percentage of times your ads were actually shown compared to the total number of times your ads could have been shown. Google introduced it some time ago as a share of market/ share of voice measurement. While it is not an easy report to fully understand it [...]

Building an efficient keyword list is critical to the success of an AdWords Campaign – whether using a Google Grant or a regular paid-for AdWords account. The best and easiest way to start a Campaign is to begin with small groups of closely related keywords/ phrases covering a single idea in each AdGroup. Initially they [...]

In the Keyword Tool Google has modified the Search Volume columns. The two columns are now labelled `Global Monthly Search Volume` and `Local Search Volume: `. Note that Local here means regional eg UK, France, etc. A quick test indicates that the data in Local Search Volume is good but the lack of historic `Local` [...]

Introduction to Google AdWords. This is a presentation that I gave in London in Sept 2008. View SlideShare presentation or Upload your own. (tags: adwords ppc)

The updated Google Keyword Tool is probably the best starting point for SEO. If you are just beginning your keyword research you can use it to find the most popular terms and how many searches are performed on your initial set of keywords. For adwords it gets better as you can either do keyword research [...]