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	<title>Find50-Marketing</title>
	<link>http://www.find50-marketing.co.uk</link>
	<description>emarketing, SEO, SEM, Google AdWords, Google Analytics</description>
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		<title>The impact of social media on UK charity web sites.</title>
		<description><![CDATA[Twitter, Facebook and other social media sites increased the number of visitors that they sent to 10 UK charity web sites by 33% in the past 12 months. Compared to the previous 12 months the proportion of visitors coming to the sites from social media sources increased from 2.06% from 2.72%. The quality of the [...]]]></description>
		<link>http://www.find50-marketing.co.uk/2011/12/the-impact-of-social-media-on-uk-charity-web-sites/</link>
			</item>
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		<title>Getting better response from hard to reach groups</title>
		<description><![CDATA[An important target for most charities are so called hard to reach groups. Within that description are those who do not have a strong command of english and those who have limited reading skills. For both these groups the language used on your web site pages could be a barrier. The vast majority of content [...]]]></description>
		<link>http://www.find50-marketing.co.uk/2011/11/getting-better-response-from-hard-to-reach-groups/</link>
			</item>
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		<title>Three ways that charities can benefit from the new real time google analytics data</title>
		<description><![CDATA[Real time data is now available in most Google Analytics accounts. The new feature shows the number of active visitors on the site, where they are coming from ( Locations ), Traffic Sources, including the keywords they are using and what Content they are viewing. Plus the most popular pages in the last 30 mins. [...]]]></description>
		<link>http://www.find50-marketing.co.uk/2011/10/three-ways-that-charities-can-benefit-from-the-new-real-time-google-analytics-data/</link>
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		<title>Three measurable benefits from using social media</title>
		<description><![CDATA[Here are three clear measurable benefits of your Social Media efforts. Despite the best efforts of boffins everywhere, there is no way to measure the overall impact of your social media activity. However your SM effort can result in more visits to your web site as measured by: 1. Direct Referrals: You can be sure [...]]]></description>
		<link>http://www.find50-marketing.co.uk/2011/09/three-measurable-benefits-from-using-social-media/</link>
			</item>
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		<title>Twitter KPIs and Benchmarks for charities</title>
		<description><![CDATA[How does your Twitter account performance compare to similar charities? I have compiled a table for 11 UK charities showing 4 measures of their Twitter `Influence` and how effective Twitter is at driving traffic to their web sites. For comparison purposes I have added 3 larger well known charity sites that I am not connected [...]]]></description>
		<link>http://www.find50-marketing.co.uk/2011/08/twitter-kpis-and-benchmarks-for-charities/</link>
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		<title>Bounce Rate: Is your nfp site doing better than you think ?</title>
		<description><![CDATA[&#160; Content rich sites such as nfp, ngo, charity, news, etc may have much better Bounce Rates and hence user appeal than the data suggests.     The content on these sites is carefully crafted and checked, often indeed meeting approved standards for clarity and accuracy. Yet often these pages have the highest Bounce Rate which for [...]]]></description>
		<link>http://www.find50-marketing.co.uk/2011/06/bounce-rate-is-your-nfp-site-doing-better-than-you-think/</link>
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		<title>Charity Site ? you could be losing web traffic, visitor goodwill and donations</title>
		<description><![CDATA[Google search brings the biggest number of visitors to most UK charity sites &#8211; usually 60/70 % of all visitors.  Recently Google has made some changes that could result in lower traffic and allow other sites to reach your target audience before you. This loss of visibility and reach in your sector will ultimately translate [...]]]></description>
		<link>http://www.find50-marketing.co.uk/2011/05/charity-site-you-could-be-losing-web-traffic-visitor-goodwill-and-donations/</link>
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		<title>Cheap charity adwords clicks just got harder.</title>
		<description><![CDATA[Google has announced the end of the Position Preference option in AdWords which closes off one way to getting cheap charity clicks. Until now Google allowed anyone bidding on keywords to indicate the ad position they were prepared to accept. If you did not need the kudos of having top spot for your ad then [...]]]></description>
		<link>http://www.find50-marketing.co.uk/2011/04/cheap-charity-adwords-clicks-just-got-harder/</link>
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		<title>Will Google update affect charity search visits?</title>
		<description><![CDATA[Google`s latest update may bring a drop in the traffic that they send to UK charity sites. Google regularly updates the factors that decide what pages to show for a search query.  The latest version of the algorithm called `farmer` or `panda` will soon be in use here in the UK and is designed to [...]]]></description>
		<link>http://www.find50-marketing.co.uk/2011/03/will-google-update-affect-charity-search-visits/</link>
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	<item>
		<title>How to increase donations from your charity web site</title>
		<description><![CDATA[The more visitors engage with your web site the more web donations you will get.  Katya Andresen COO of Network for Good reports on a recent major US study covering almost 2 million donors and 66,000 different non-profit organisations that &#8221; Small improvements to the online experience can make a big difference in donations.&#8221; and [...]]]></description>
		<link>http://www.find50-marketing.co.uk/2011/01/how-to-increase-donations-from-your-charity-web-site/</link>
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