Archive for February, 2012
Getting more from Google Analytics
This is a presentation that I did in London in Feb 2012.
Posted: February 29th, 2012 under Marketing.
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Why site wide data averages can give a very misleading picture
Using averages for things like website wide data gives a very misleading picture and can result in poor decisions. Average is a nice useful word but average does not always mean what we might naturally think it means. For example it has a clear meaning when we talk about someone being slightly above or below [...]
Posted: February 22nd, 2012 under Marketing.
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