Archive for August, 2011
Twitter KPIs and Benchmarks for charities
How does your Twitter account performance compare to similar charities? I have compiled a table for 11 UK charities showing 4 measures of their Twitter `Influence` and how effective Twitter is at driving traffic to their web sites. For comparison purposes I have added 3 larger well known charity sites that I am not connected [...]
Posted: August 30th, 2011 under Marketing.
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