Google`s latest update may bring a drop in the traffic that they send to UK charity sites. Google regularly updates the factors that decide what pages to show for a search query. The latest version of the algorithm called `farmer` or `panda` will soon be in use here in the UK and is designed to remove poor quality pages from search results. Should UK charities be concerned? for the most part the answer in `no`. However some could find that there is a drop in the web site traffic that google sends. Given that for many charities google search sends 60%+ of all web site visitors it is well be worth checking it out. How to do it ? well as this update is already in use in the USA the easiest way to check it`s effect is to isolate your US traffic and see the impact on that. Here you can see the impact on one UK charity site where visits dropped by 50% on Feb 24th (the day the change was introduced in the US)
You can read more about the possible impact and how to identify the most affected pages and even keywords by Patrick Altoft. Aaron Wall, who is well worth reading if you want an informed critical view of the search business, reckons that UK sites will be affected. My checks on around 10 decent sized UK charity sites suggest that very few will be affected but better to be safe than sorry….