The presentation on Search Engine Marketing that I did for UK charities and nfps back in June 2008 has now been viewed over 1,000 times. It covers the basics including products such as Google AdWords and Google Analytics. Hopefully people have found it useful. It feels like`good karma`- I have now given a  little back having been a major beneficiary of all that great data and info on SEM available to all at the click of a mouse.

Since I gave that presentation I have been working on eMarketing and Search Engine Marketing challenges with some UK charities – including YouthNet, RNIB, maggie`s and of course Breast Cancer Care. Top thing that I have learned so far ? that web dev teams are really busy making those lovely features that marketing want. Meanwhile marketing groups have web monitoring tools that would really benefit from dev team input. But everyone is too busy to sit and review the data. The result is sub-optimal measurement and understanding of the web site performance.