The presentation on Search Engine Marketing that I did for UK charities and nfps back in June 2008 has now been viewed over 1,000 times. It covers the basics including products such as Google AdWords and Google Analytics. Hopefully people have found it useful. It feels like`good karma`- I have now given a  little back [...]

One of the most common questions from pretty much any organisation that uses Google Analytics (GA) is `what Key Performance Indicators (KPI) should we be monitoring ?`. Of course the simple answer is to measure what is important to you. This points us in the right direction but gives no clear answer. For me the [...]