Google`s new search engine produces, as expected, a range of results when tested with top keywords from UK charities. Announced last week the beta version of Google`s search engine, codenamed caffeine, with the same interface as the existing search is available for testing now.

To see how it may affect UK charities I compared the search results for the current Google and `caffeine` using the nifty comparison tool put together by sembience ( nice example of link bait !). For four different sites that attract between 50k and 250k visits per month I looked at their top 10 keywords. From them I excluded the `brand` terms eg organisation name and terms clearly not related to the organisations mission – leaving about 5/6 keywords per organisation. For one organisation `caffeine` put all 5 terms lower than current search results. Two organisations had a majority of terms producing lower results and one had no net loss or gain.

Before it becomes Google`s new search engine no doubt `caffeine` will have a lot of modifications but it is well worth checking your top terms now and seeing if you are on track to lose or gain visitors when it happens.