Archive for May, 2009
Impression Share Report
The AdWords Impression Share Report tells you the percentage of times your ads were actually shown compared to the total number of times your ads could have been shown. Google introduced it some time ago as a share of market/ share of voice measurement. While it is not an easy report to fully understand it [...]
Posted: May 31st, 2009 under Uncategorized.
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Better Keywords with new Search Query Performance tools
Building an efficient keyword list is critical to the success of an AdWords Campaign – whether using a Google Grant or a regular paid-for AdWords account. The best and easiest way to start a Campaign is to begin with small groups of closely related keywords/ phrases covering a single idea in each AdGroup. Initially they [...]
Posted: May 29th, 2009 under Uncategorized.
Comments: 2