Hard data on the growing popularity of social networks from Hitwise and Nielsen. Data released by Hitwise on March 5th shows that now  ” Social networks now account for 1 in every 10 UK Internet visits and 1 in every 5 page views.” To get an idea of just how popular they are “During February 2009, social networks received 13.1% more UK Internet visits than online retail websites.”  Mind you retail web sites probably did not have their best month ever in Feb !

In a separate study Nielsen noted  that  “in February the largest age group on Twitter was 35-49; with nearly 3 million unique visitors, comprising almost 42 percent of the site’s audience. ” with a further 25% aged 55+.  Note – this is based on US data.  To find 50 or 500 fans/supporters for your brand or cause now, more than ever means creating something that resonates with the target audience via social media.