Google Trends allows you you to check and compare how popular a particular search term, or collection of search terms, is. Very useful when deciding which are the most popular terms in a selection you are looking to use in your campaigns. A while back Google extended the functionality to allow comparison of websites. Google [...]

When defining site effectiveness most of us use headline statistics such as Visits, Page Views, etc but for sites devoted to providing information and news, ie Content Sites rather than e Commerce, this does not provide an accurate or useful picture. To get greater insight into how visitors are making use of a Content site [...]

Google have now produced a great SEO starter guide. It covers the basic steps needed to make sure that your pages are easily found on the web. It deals clearly with things such as title and description meta tags, URL structure, site navigation, content creation, anchor text, etc. Some have criticised it for not emphasising [...]