UK Google Grant users will now be able to get even better results by using the latest feature in the AdWords Keyword Tool. Google has added search volume data. So for each term entered the Keyword tool displays the approximate number of searches for that and similar terms. Previously the Keyword Tool had a bar display which provided a vague idea of search volumes. Note that the default setting for the volume of searches will be for your standard country and language settings (eg UK). There are three versions of the AdWords Keyword Tool. The external version does not factor in the performance of your account but it will be useful for early stage development without logging in. When you are looking to make changes best use the Keyword Tool from within the ad group. This will take into account your account performance history.

As always the goal remains, get the most clicks for the value of the grant. This means finding the search terms for your campaign with the highest volume and with the lowest cost (CPC). In the Keyword Tool select ‘Choose Columns to be displayed’ followed by ’show all’ to give you most information on each keyword.