For the calender year 2015, for a total of 13 UK NFP/Charity web sites, the average
% of Visitors from Social Media was 3.2%. So just over 3 in every 100 Visitors came via SM. This is a small increase on the 2% found in my last survey in early 2014. Earlier surveys going back to 2010 show similar figures.
From the graph you can see that Sites 4 and 8 got 15% and 25% respectively of all their traffic from SM between January and December 2015. For the 2015 survey the overall quality of the visitors from SM as measured by Bounce Rate, was worse than average for the site. Bounce Rates for Visits via SM for the 13 sites were between 10% and 20% worse than the average for that site. So not only minimal traffic from SM but poor quality too.
The main source of site Visitors was Organic with a simple average across all sites of 53% although sites with larger number of visitors had as many as 70%
Across the 13 sites from January to December 2015 there were a total of 22 Million Visitors – the largest with 11 Million and the smallest with 45,000. Two are Forums with many of the others dealing with specific health conditions.
96% of all Social Media visitors came from either Facebook or Twitter – Facebook providing 76% with Twitter providing 20%. So YouTube, Pinterest, Linkedin etc barely made an impact.