How big is the web? the short answer is very big indeed. Google recently reported that there are now  1,000,000,000,000 (trillion) unique URl`s. This is after removing all the duplicates and ignoring many auto generated URl`s. Google does not index all these pages and how many are useful is a whole different question which does not have an easy answer. But whichever way you look at it marketing your web pages is becoming more and more important.  SEO (Search Engine Optimisation) has moved from being a side issue when creating web sites and pages to being the first consideration when you first plan a web page. ie Who is this page for ? What keywords will they be using ?

UK Google Grant users will now be able to get even better results by using the latest feature in the AdWords Keyword Tool. Google has added search volume data. So for each term entered the Keyword tool displays the approximate number of searches for that and similar terms. Previously the Keyword Tool had a bar display which provided a vague idea of search volumes. Note that the default setting for the volume of searches will be for your standard country and language settings (eg UK). There are three versions of the AdWords Keyword Tool. The external version does not factor in the performance of your account but it will be useful for early stage development without logging in. When you are looking to make changes best use the Keyword Tool from within the ad group. This will take into account your account performance history.

As always the goal remains, get the most clicks for the value of the grant. This means finding the search terms for your campaign with the highest volume and with the lowest cost (CPC). In the Keyword Tool select ‘Choose Columns to be displayed’ followed by ’show all’ to give you most information on each keyword.

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This is a presentation that I gave at Breast Cancer Care in London on 24th June 2008. Thanks to the 40+ attendees who came along.
Seamus

Many thanks to the 40+ people who came along to the Search Engine Marketing presentation on June 24th 2008. If you would like to participate in a Roundtable of 4/5 people with the aims of Teaching/ Learning/ Supporting then please send your details to <roundtable(at)find50-marketing.co.uk >

The first 5 attendees at the June 24th presentation on Search Engine Marketing who sent their details to the address below received a free on-site review of their SEM plans. This covered all aspects of search engine marketing, search engine optimisation, the use of Google AdWords, Google Analytics, etc. This has now closed. If you would like to be considerd for future reviews send your details to:                 <review(at)find50-marketing.co.uk>